Flyers/ Mailers are handed out on the street (known as 'flyering'), posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafes, community meeting houses, laundromats, and small markets.
Flyers, along with postcards, pamphlets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. However, as marketing became more direct in the late 1980s and 1990's, flyers have evolved and currently there are many formats to be found.
Flyers are economical to produce and are regarded as a very effective form of direct marketing. Their widespread use intensified with the spread of desktop publishing systems.

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